SHARED PLANET
NEW BRAND DEVELOPMENT
THE OBJECTIVE:
We were approached to create a premium DTC color cosmetics brand with a mission to raise awareness of endangered animals. The owners wanted to give back but did not want the brand to feel like a non-profit. The brand needed to educate and inform, yet inspire hope and creativity, all while performing as well as some of the top makeup artist brands on the market.
THE PROJECT:
We created a clean, sustainable, responsible, mission-based brand and launched with products separated into 2 collections – Polar Bear and Tiger. Each collection, inspired by both the animal and its natural habitat, was created to push the boundaries of color while bringing visibility to the issues each one faces today.
THE RESULT:
A BEAUTY BRAND ON A MISSION TO BRING CHANGE
Shared Planet™ is the first color cosmetics brand to put the focus on the pursuit of social and environmental change before all else. The brand is rooted in championing and benefiting endangered animals and donates 10% of sales to animal-related charities across the world.
PSA-STYLE BRAND CAMPAIGNS
Shared Planet™ launched with a very unique concept and garnered instant attention. The brand partnered with 2 powerful beauty influencers who were filmed in each of the animal’s natural environments, Greenland for Polar Bear and India for the Tiger collection. The 2-minute videos were PSA in style and while the brand ambassadors wore the brand’s makeup, no product was ever depicted on the screen to keep the primary focus on the animals.
A BRAND WITH A STRONG VOICE AND ENDLESS REACH
Shared Planet™ partners with a community of powerful influencers who genuinely care about animals and the environment and share a vision for change.
The brand leverages their extensive reach and uses their voices to impact change, gain brand awareness and propel our mission into the future.
A BRAND ABOUT EDUCATION
Shared Planet’s blog was created specifically for educating its supporters. Whether it be about animal issues, current events, the importance of brands being Child Labor-Free or breaking down the difference between Cruelty-Free and Vegan formulas, education is a pillar of the brand they use their voice to inform.
A BRAND THAT GIVES BACK
Shared Planet™ donates 10% of all sales to help at-risk animals. Just a few charity partners include:
Panthera
Polar Bears International
The Sea Turtle Conservancy
“Brazen Beauty was first recommended to me by Maesa, a company that Founder, Renee Ryan had worked with for many years. I was looking for help developing and launching a concept for a beauty brand I had been working on with my young daughter. Maesa spoke very highly of her, so I reached out and met with her the following week. I knew immediately that Renee would be the perfect person for the job. Her passion for products, people, and the beauty industry, in general, was quite evident from day one. We were looking to create a cause-based color cosmetics brand that would help raise awareness for endangered animals, and as luck would have, Renee is also an animal lover. Renee worked with us to develop our concept, SKU assortment, products, and packaging, as well as our launch strategy and beyond. I cannot say enough about Renee’s attention to detail, her passion, and her love for our brand. She is well-respected in the industry and takes great pride in everything she does. Renee has been, and continues to be, an invaluable member of our team.”
- Rahul Sharma, Co-Founder, Shared Planet Beauty