REI Co-op debuts new stylish lifestyle collection celebrating its heritage.

Since 1938, REI has been known for selling great gear, stewarding outdoor spaces and helping people get outside. This fall, REI is launching the brand’s first complete stylish lifestyle collection.

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“There's no escaping the fact that the millennial generation's coming of age has had a ripple effect on consumer habits as we once knew them. No industry was spared, and all businesses had to adjust the way they market to people.”