How Virtual Mirror Technology Will Change the Way You Shop

From Quytech

“Digi Capital forecasts that the AR and VR market will hit $150 billion in revenue by 2020, bringing in about $120 billion and $30 billion, respectively.”

Interactive mirror

Technology is all about providing solutions to ease the life of the human. Likewise, the virtual mirror is a new innovation of technology, which provides a new way to try on clothing without getting undressed. The utilization of technology is helping us in so many different ways. Build with many features it also provides information on available sizes and colors of the garment. Apart from that, it gives suggestions on matching garments to promote cross-sales of the items.

Survey data from Statista shows that of 1,013 individuals aged 19-49, 44% were “very interested” in VR, while 26% were “quite interested.”

The smart virtual mirror is a combination of RFID technology and augmented reality which act as a virtual fitting room. Many outlets are using this display as an interactive mirror in their dressing or trail room. Users, as well as the retailers, are experiencing the flow of interest with many beneficial outcomes.

User experience

The user brings the garment in front of the mirror which scans the garment. The mirror after getting the scanned image is adapted and superimposed with the image of the person. The reflected image in the mirror gives a virtual appearance with the selected cloth. The best part of it is that the garments follow the body’s movements with a totally real simulation.

To make the user feel good while trying the outfits, the lighting in the fitting room can also be adjusted. The mirror let shoppers view how the outfits look at different times of days. This gives the user an idea about the outfit without physically trying the dresses.

To choose a different color or size option for a garment the mirror can be used, which alerts a sales associate. With this solution time is not wasted such as other items which go with your chosen pieces are displayed on the mirror to help users. These features are created to complete an outfit suggestion and to encourage the user to make more purchases.

Solutions

For later purchase items are saved for the shopper. Moreover, there are many items are not yet ready to buy can be saved and sent to their phone as a reminder.

Shopping online for clothing and accessories can be frustrating sometimes. We’ve must experience it, ordering an item and after opening it find out that it doesn’t fit. This kind of situation can be annoying and regretful.

This common experience is not only a hard from consumer’s point of view but it is one of the major obstacles hindering online fashion retail.  When it comes about outfits the fact is people like trying them.

Further data from Statista shows that revenues generated from VR/AR App sales will reach an estimated $22.9 billion by 2020, up from the $660 million generated in 2015.

But with time e-commerce grows and more traders shift to the web. After all this, there remains a gap in the customer experience satisfaction. For sizing and fitting, there is a need to visualize the outfits and this Virtual Mirror is there to solve such issues.

Factors are there that decides whether we will purchase an item. Factors such as free shipping, online promotions, and lenient return policies are incentives do not address the issue of delivering outfit. Fortunately, virtual mirror technology is tackling the issue to resolves them effectively.

“Virtual reality mirrors can record one’s measurements and display clothing items on a virtual version of yourself, an experience that offers convenience for shoppers and data for the retailer” according to Tamara Sender, a well-known UK fashion analyst.”

Features of Virtual Mirror Technology

Virtual Experience

“ModiFace, the company behind the AR technology, has pumped 10 years of engineering into creating a variety of product SDKs — software development kits – meant specifically for real-time beauty-try-on simulations.”

This is a unique approach for the engagement of customer. The intuitive gesture controlled user interface captures the motion of the user through the virtual mirror. This virtual trail room is more than a trail room in many possible ways.

With a rich User Interface, the virtual mirror scans Human Gestures. Thereafter it helps shoppers to visualize their selected garments or outfits. There are many options with allows to try cloths virtually by simple wave & swipe gestures. While checking the clothing virtually image of the shoppers can be superimposed onto the mirror. The virtual mirror gives the user an opportunity to make better decisions.

  • Visual Effects

“The news of the mirror further suggests that Amazon Fashion intends to radically disrupt the clothing industry. Already, Amazon is the largest clothing retailer in the US, according to a McKinsey & Company report.”

Virtual try on is an Augmented Reality based virtual dressing room app. This setup is used by many showrooms where the utility is focused on the user experience. The features are developed to digitally manage your limitless products. Many options are there ensuring ease of access and provide you rich visual experience. The display with a virtual mirror helps to view the appearance in a realistic pattern.

“ Another company that uses augmented reality to inspire purchases is Rolex. The company has developed a virtual try-on experience where prospective customers can try out different styles and models  (this is me testing the app)”

  • Better Store administration

“triMirror company  (Toronto, Canada) with an idea to make trying clothes on online possible for consumers. After years of research and development, we’ve created the world’s first real-time cloth simulation and multi-platform 3D virtual fitting solution.”

With the App, the rate of damage to the inventory is reduced. Thereby the usage of the trial room is also reduced. The queue of the user is engaged with the introduction of the Virtual mirror in the outlets. The user experience while using it is effective with better management.

It is a better way to manage the store. With rich visualization trying maximum dresses virtually in lesser time this is the major part of the Virtual try on. The photo-accurate feature virtually helps customers to try various clothes and accessories virtually without any trouble.

  • Augment in Sales

“John Lewis, a leading U.K. retailer, is now piloting two Cisco StyleMe Virtual Fashion Mirrors at its flagship London department store on Oxford Street, providing customers with a virtual way to try on clothes. The mirrors were developed by the Cisco Internet Business Solutions Group (IBSG), with partner’s C In-store, AITech, and The Team.”

Based on AR this virtual mirror room empowers customer with a Virtual experience. The virtual trial room enables upgraded client engagement due to the rate of user experience. This results in better profits on marketing strategies.

The  app is the part of the next-generation technology of engagement with your consumers. It provides innovative ways for them to visualize interact with products and related brands.

The use of the virtual mirror will subsequently make the entire shopping a profitable business. It mounts the sales with better customer recalls and retention.

Want to develop your Augmented Reality app? If You wish to have a virtual trial room for your customers to give them a better shopping experience, then quytech is the best place.

We are expert in developing virtual dressing room app, virtual fitting room app, virtual changing room app, virtual trail room app, virtual try on clothes apps and solution. With 8 years of experience in developing mobile apps, we are ready to take any challenge down the road to make the best use of our talent for your business.

Visit Quytech