According to new research by Unilever, 33% of consumers buy a product because they believe it is doing social or environmental good. Plus one in five say they would choose a brand if its sustainability credentials were made clearer on packaging or in marketing. That equates to a €966bn (£817bn) untapped opportunity, according to Unilever, given that the size of the marketing for sustainable goods is €2.5tr (£2.1tr).
As consumers are increasingly demanding for more sustainable products, enterprises are feeling the pressing need to act quickly to prove their social and environmental credentials. How are you ensuring to your consumers that they can trust your products?